Cervelo Aspero Pricing
 

The Aspero GRX RX810 Disc is $4500.
The Aspero GRX Di2 Disc is $6000.
The only difference between the two models is Di2.
Why is there a $1500 increase for GRX Di2 OVER GRX?

Yeah, seems like big jump in price. On the other hand, there's only a $300 price increase from a bare frame to a fully equipped bike. Go figure.

You already have one of these threads. :foo:

https://www.bikeforums.net/road-cycl...oad-bikes.html

Lets all copy and paste whats already been discussed. Sounds like time well spent.***

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I would say you are missing the ability to fairly compare bikes.

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It costs more because theybcan charge it.

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Even better -

Pricing of anything doesn't have to conform to your expectations. I sure they have their reasons. Even if it just that they think that the majority of folks buying Di2 equipped bikes will be willing to pay that much. Just because you apparently need some other value added component to get there doesn't make them wrong for the price they set.

i.e. The pricing of bikes is out of whack.

I think you said that last month....

Good catch!:lol:

So don’t buy the model w/ Di2

Oh, yeah ...

Thank you for the thoughtful response (hard to get around here). I totally agree with you.

Or the alternative is: not all factors that play in to pricing are obvious and visible to you.

Also, you seem to be approaching this from, "they're screwing me over because I want Di2 - waaaah!" Maybe you should be looking at it as, "damn, that mechanical set-up is aggressively priced!"

For $4500, you get:

$2.5k frame
$1.5k groupset
$1.2k carbon wheels
$600+ worth of carbon bars, stem, carbon seat post, saddle
$100 in tires

Yes, but after being reminded of your previous thread, I totally disagree with myself.

Say you go into Whole Foods to buy six apples. There are two options to choose from; A single apple for $1, or a package of six for $25. There is no difference in the quality of apples between the two offerings. The package of six is exactly what you want, it also provides a convenient way to carry the apples. Instead you have to manage six individual apples because "THE PRICES ARE OUT OF WHACK".

In this case, would you say that not all factors that play into pricing are obvious? Or would you say that the customer experience sucked?

Apple and Steve Jobs NEVER made a mistake like this. While their product pricing was on the high side, the cost of upgrades was consistent and never left the consumer feeling like they couldn't get what they wanted because the company was being greedy.

The logic in this forum is also out of whack. Too many concussions perhaps?

Most folks only buy one bike at a time. If you are buying six you should definitely ask for a volume discount. :twitchy:

You're awesome at the whole analogy thing.

A mechanical groupset is a commodity or commodity-like (aka commoditized), Di2 is not? So you get cost-plus pricing vs value pricing.

Whole Foods is selling Apple computers for $1 each? Cool.

I just stopped into my local Whole Foods and was told by the produce manager that they were out of stock. :cry:

Last weekend I bought 3 small packages of chocolate chips instead of the large package of chocolate chips because individually, the 3 bags cost less. Odd.
Oh, and for 2 years no, a 5# bag of carrots costs 20 cents more than five individual 1# bags. Odd.

You know what I do?...I buy the 5 bags of carrots. Its stupid, but damnit I dont want to support buying a 5# bag of something for more money! Every week I buy a bunch of bags of carrots. Totally wasteful.
Oh, and I bought small bags of chocolate chips a few days ago for the same reason.

Not all products are priced in a linear fashion. Some are, but not all are. Typically, the more you buy the bigger the savings, but not always.
And sometimes, there are other differences between bikes besides just Di2.

In a free market economy, the price a willing buyer pays and a willing seller takes determines the value.

If you don't want to pay $6,000 for the Di2 version, then you don't have to buy the bike. But, your dissatisfaction with the price does not mean that the seller has to take less for its product. The good thing is you have the freedom to choose.

How much should it cost in your opinion?

Thank you for your thoughtful question.

At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.

There are other models in the Cervelo lineup that jump from Ultegra mechanical to Ultegra Di2, the price increases by $1500, but those include upgrades to other bits as well (wheels or bars). The Aspero GRX to GRX Di2 is an example of only the group changing for a seemingly unjustifiable price.

$1500 is a slap in the face.