Originally Posted by
kbarch
Because pushing their components on bike manufacturers is not their business model? Maybe they want to be a brand that discerning people purposefully select for their individual builds and upgrades, rather than the generic original equipment found on indifferent factory builds.
Has anyone asked SRAM?
Originally Posted by
cthenn
What the hell is that supposed to mean? That is like one of the dumbest things I've read in a while.
What it's supposed to mean is that Shimano focuses heavily on selling to manufacturers. They price aggressively, and use their muscle to get manufacturers to spec Shimano as OEM.
SRAM tends to be less successful getting spec'd as OEM, so may focus more on selling to individuals building up frames.
You can debate how true that is, but it's not a dumb point.