I think the Helix looks amazing but it is not for everyone. To Ultralight's point, it is not for people who want a low standover. It might be a perfect second bike for my millennial son who disdains automobiles and uses public transit and trains exclusively. It could be a better choice for him than BF or Brompton.
To Abu's point, there is a large and growing faction of Americans who want to bring manufacturing back to this country and make an effort to buy American whenever possible. At this point, buying a Bike Friday has nothing to do with bragging/cachet for these folks (myself included) - they are the only American folding touring bike manufacturer. The fact that the bikes are great bikes is an added factor. I have no problem buying Canadian but would certainly choose to buy American first, assuming both items met my basic needs. It's a matter of putting jobs in my neighbor's hands and food on their tables.