It's not a beach cruiser, in any way, that's for sure.
Looks like a '90s MTB knockoff dressed up as a faux Path Racer
It's pretty much all wrong.
I don't like the following...
1. Stationary rear axle requires eccentric bottom bracket. BIG hassle. Limits options.
2. 700c wheels don't work for me on cruisers or small bikes
3. The sloping top tube kills it for me
4. Disc brakes scream "High performance, not casual cruising"
5. The rearward bend at the top of the fork looks clumsy
6. The chain guard bracket is an afterthought. Welded bracket or no guard, period.
7. Seat post diameter severely limits replacement options
8. Retro saddle and "Path Racer" bars clash with brakes. Huge style clash.
9. Rear drop outs are way too high tech/modern looking for the look they are going for.
Some Frankenbikes nail it. This one misses by a mile.
The guy who designed it probably wears plaid shirts with pinstriped pants and a paisley tie.