I have not been a fan of Mavic hubs and don’t like the idea of rim specific tires or tire specific rims.But it does seem like Mavic has come up with an impressive system there.My hope is that other manufacturerers will with my HED rims.
My sense of it is that Mavic didn't invent anything, they just made tolerances between tire and rim very precise. That would indicate that wheels and tires might have to be matched but that other manufacturers can do it too. And, I'm guessing, there could be crosses between wheels and tires. Just guessing.