Update: I got some of the Panaracer Paselas, also in 700 x 28. Similar mounting issues but I was ready this time with soapy water, and a Kool Stop Tire Jack.
I was peeved initially, when the tires appeared a couple mm too narrow. But since then, I've put the both sets of tires on various bikes, and was happy to see the the Panaracers in 28 mm fit all of my older road bikes that otherwise won't take tires that really are 28 mm.
So the under-sizing of these tires was genius on Panaracer's part, a 28 mm tire for road bikes that normally can't clear 28's.