Originally Posted by Doge

In general (general) cyclist do it for themselves. Or parents do it for kids. Few in the USA care who else won, was a good racer. Few stay around for the podium or celebrate the winners. Most ignore, or hate them, or have a reason that they should have done better. That is the sport in the USA. As a junior dad in Belgium folks knew my kid, they looked him up. Totally different this side. As such it is very hard to leverage and make money on it because only the racers care. And, it is just math. Women's racing even less - zero care outside of the dads. I posted today we have one (16 year old) of the top female talents in the world. We also have done pretty well in Women's ITT in worlds and Olympics. Few know their names. Not that there is anything wrong with that, but makes it pretty clear cycling business in almost any capacity in the USA is a waste of time. Except some equipment mfgs have figured it out. Good for them.