Originally Posted by
HTupolev
It technically is a new PR, but Strava doesn't give PR medals because you're not really beating a previous time.
Strava does give cups and crowns on segments that you've never done before.
I think a few years ago Strava changed this so that your first time on a segment became a PR. Complaints were many, because users thought it a bit silly to have every segment be a PR when one was biking in a new area/route. Strava rolled back to the previous and current approach - achievements only for the second and after ride.
It spawned a thread on the Strava support board where one of the more interesting suggestions was a "first time" badge/achievement for a new (to you) segment so that you would see an indicator for at least that.
https://support.strava.com/hc/en-us/...-first-attempt
https://support.strava.com/hc/en-us/...ting-a-segment