I begrudgingly admit that I *may* be a clyde at 200 pounds. I don't want to be reminded of it.
Clydesdale spelled out in a name would be off-puting to me. Maybe a hint or an homage like a horseshoe in the logo would be a subtle queue to the right audience.
Like how Subaru advertised to lesbians in the 1990's. The target demographic recognized it on a subconscious level, everyone else couldn't be bothered to notice....What moves the subconscious of your target demographic?