I use Strava and like it, so I pay for it. I like live segments and Beacon tracking so my wife can tell I’m still moving. I also use and pay for VeloViewer which interfaces with Strava. While it’s importing rides it reports Strava’s API usage percentage. Over the past couple of months I’ve notice a significant extra load on their servers. If people who are not paying stop using Strava, that’s probably a win for them, and for paid users if it keeps things working.