The OP asked about EFFECTIVE reach - which usually means to the bars. Otherwise reach is horizontal distance from BB to top of the head tube - which is what some other posts were referring to. FWIW my new custom steel gravel bike has the same effective reach as my road bike but gets there with a longer frame reach and shorter stem. A big part of the reason I went custom is to get those measures (and others like head tube angle and BB drop) the way I wanted them.