Originally Posted by Maelochs

A I and [MENTION=186391]indyfabz[/MENTION] have mentioned ... Shimano licenses its name and probably the computer file for its logos, and anyone who buys a lot of Shimano parts can also buy the rights to print and apply so many labels .... and even if someone wanted to counterfeit labels, those fake labels would need to look exactly like real Shimano labels or no one would think they were real Shimano labels, or parts.

A brand like Columbia, which sells a fairly high volume of low-end bikes, likely mostly equipped with an equal volume of low-end Shimano parts, would buy the rights to use the Shimano logo for the same reason all the other manufacturers do.

Not a lot of rocket science involved here.