13ollocks

I can't see myself ever buying a Trek either - I'm sure they're perfectly good bikes and no worse than many others - they just not exciting, and I'm not wild about their role in homogenizing the bike industry by contributing to the killing off of the small bike shop - they're the Walmart of cycling.
While not a major decider, the Armstrong connection doesn't help - I don't really care about his shenanigans anymore - he wasn't the only doper, he was just the best at it. However, he put Trek on the map and they repaid the favor by rolling over and becoming his *****. So, when LA decided that he didn't like Lemond anymore, Trek's response was "What can we do, Boss?"... and Lemond Cycles disappeared. Screw that, and, for this and many other reasons, screw Trek.