Originally Posted by ScottCommutes

Remarkably, there is no rhyme or reason to what Cabellas chooses to stock. They have thousands of SKUs of top-quality name brand made in the USA kind of stuff next to thousands of SKUs of the cheapest foreign imitations. Probably half of their sales are from BS items - dresses, fudge, beef jerky, toys, gifts, candy, funny signs, decor, etc.

The in-store display only featured Ascend bikes - I would have recognized Mongoose or Huffy.

I think they are targeting the people that drive around the country in campers with bikes on a rack. Cabellas caters to that crowd. They legitimately need a place to buy their bike stuff.