The cult is large, insidious, fairly intelligent, and mostly well-meaning. They tend to travel in small groups, chatting about triple butts and Sugino stuff. Quite often, they are heavily accessorized. They've been known to detour for food and beverages, and are not at all secretive. Some of them know and admit their problem, while others are not cognizant of the situation. Others are in denial. They tend to repair their own, and sometimes speak in code, like "barcon, bb, and 27's."
They really don't seem concerned about "what everyone else is riding," and in the summer, have bugs in their teeth. Some seem to have tolerance for some Specialized riders.
Yeah, they're out there.