^^^^^ Any visible branding is either a brand or model name for the bike, right? Like the ads for a "Peugeot Caroblite 103" that always show up. It's like selling a de-badged truck as a "Ford Bridgestone".
Actually, when I was on a Saturn forum, a guy posted that when he got a traffic ticket, the cop wrote it up with a make of "Saturn" and model name of "Twincam".