I went through this a couple of years ago. It came down to the Kuat Sherpa 2.0 vs. One-Up. Both are platform racks that have two major advantages: (1) They don't touch anything but the wheels on your bikes, which is especially important with carbon frames. They also keep the bikes from touching one another. (2) They don't drop your bikes; they are very secure. We bought the Kuat because it was (marginally) less expensive and (non-marginally) lighter in weight.
Both of these also have the advantage of not blocking our license plates when they are folded up. Platform racks have the additional advantage of not requiring adaptors for bikes with non-horizontal top tubes.
Neither of these options are inexpensive.
Of the two you listed, I would go for the Hollywood.