Originally Posted by
fietsbob
To Meet Demand, the Investments were made.. They moved to a much larger factory building, for more space,
improved and increased the jigs & tooling to increase efficiency & output volume, and have hired more people, also.
Too bad that their sales are stuck around 45.000 bikes a year for three or four years now. The old factory had a capacity of 50k bikes a year. So regarding current demand there was no need for a new factory, though they almost outrun their capacity. It was an investment in the future growth, fostered by the Brompton electric. They planned to sell 100k bikes a year in the early 2020ies. But for some years now there was no further growth. However: The new factory enables further growth, they have the space now to do more things inhouse now (like i.e. the painting, resulting in more special editions) and space for a r+d department, too.