I may have seen two other serious cyclists out here in rural Hondo (west of San Antonio) but I’m on rural gravel back roads. Kerrville which is around 50 miles north of here has a big cycling community for a small town of about 20,000 people. I ride solo to get away from people and civilization in general. Over the last decade more people are finding out bicycling is a great way to stay in shape, especially older people. So in this general area I would say cycling is becoming more popular.