Bikes are okay, I guess.
Join Date: Jan 2015
Location: Richmond, Virginia
Posts: 6,938
Bikes: Waterford Paramount Touring, Giant CFM-2, Raleigh Sports 3-speeds in M23 & L23, Schwinn Cimarron oddball build, Marin Palisades Trail dropbar conversion, Nishiki Cresta GT
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The traditional smartass answer is, "They lose money on every sale but they make up for it on volume."
I do not know the actual answer to your question, but congratulate your shop if they've figured it out. The internet did not exist when I was in shops but catalogs from places like Nashbar, Performance and REI did and they were a challenge even then.