Originally Posted by
StarBiker
A better comparison as I said above is Dicks. Many of you might not be familiar with them. At least it seems that way. Although they have a presence in every state. REI is not located in every state. They locate their stores only in well off areas. That's not Dicks.
You’d have to live in a pretty deep cave to not know what Dick’s Sporting Goods is. They have almost 750 locations in the US. REI has just over 160. And, while Dick’s can be found in
some smaller cities, you won’t find them in many small towns. In Colorado, all the Dick’s are along the I-25 corridor from Pueblo to Fort Collins...about150 miles long by about 50 miles wide. There isn’t single one outside of that fairly narrow band.
REI has a number of stores in the same corridor but they have 2 stores elsewhere in the state...one in Dillon and one Grand Junction.