Originally Posted by
Jim from Boston
I finally watched the ad and I too thought the performance was over the top but probably typical of Madison Avenue. As I noted above though, my (female) colleague gushed about her Peleton.
The only suggestions I noticed of a Boston locale were the outdoor scenes in the background appropriate to Boston’s climate, namely Winter and Fall.
Maybe an image of a “strong” woman would be of a year round outdoor cyclist.
I don't think outdoor cyclists are their market. I talked to a male in my office who has a Peloton. He bought it right before his daughter was born because he knew that going to the gym after work was going to be problematic or getting her from daycare. He's never been a cyclist. I think that's their real market--busy professionals and stay at home parents.