I like that Roll. They even make a single chainring Roll, but with rim brakes. Yet it still has a derailleur in the rear.
Reminds me of the Norco Scene, too. Those look to be direct competitors to the Roll.
My wife has a ladies Schwinn 7 speed cruiser that she hasn't ridden in probably 10 years. When she rode it, she just left it one gear and cruised.