Same, lemmings has always been pejorative in the context and intent.
I really enjoyed the game as a kid.
Of the three shops in the area, the only vertical with any growth over the past 2-years has been e-bikes. The others have been completely flat. So yeah, it's already a "thing."
Personally, "gravel" bikes really only became a thing because people wanted to stuff bigger tires under their road bike. I see a lot of gravel bikes, pristine and with slicks on the local MUPs every weekend. No doubt, being loaded into or out of the owner's pristine SUV.
I bought a gravel bike because I wanted the utility and flexibility, there wasn't a single road bike that could achieve the results I wanted.