I got my Orbea Orca 2013 model brand new from the local bike store in Jan 2019 for $20.00 over cost.... so I only paid $1700.00 for a bike that would have cost $3000.00.
Of course I have since upgraded the wheelset, drive train, bars, stem, saddle, and pedals over the years as well as adding a cadence sensor and Stages power meter.