acidfast7

Here in the UK, the prices from most markets is the same.

The competition is in the service. Most supermarkets have almost free delivery.

Here is a comparison of the major supermarkets: https://www.lovemoney.com/guides/344...o-iceland-cost

The competition is even for a delivery time slot.

Then ALDI and LIDL come in with no frills and cheaper than other options and have sucked up huge market share.

https://www.statista.com/statistics/...ar-comparison/

Sometimes I love the intense competition in Europe that I didn't see in the US in certain sectors (like internet, phone, mortgages and groceries as examples.)