I had a great(at least to me) ending for my IM saga. I had Sam Kinison's "Good answer, good answer" Back to School rant in there during the WSI Compe TA discussion. I copied & refreshed, but somehow lost it. Oh well, here's a shorter summary.
WSI partners with the IM brand and becomes their officially licensed bike.
Dave Scott becomes their top brand rider.
They design a bike that is an affordable, well equipped, all around race bike. The bike can be marketing on 2 fronts. One as a economical value alternative to the really expensive brands. The other as top level destination bike to people upgrading from their 1st or 2nd bike once they are hooked on the tri drug.
They build a marketing campaign around IM, Dave Scott. Dave does his thang riding Centurion bikes. He wins a lot of races.
Centurion sells a lot of bikes.
The end. Hopefully, I got I got it right. Anything else I should add?