Originally Posted by
seypat
I think it's because Roubaix sounds cooler than Tarmac. Maybe if they had given the Tarmac a French name similar to Roubaix it would cost more. They should have named it the Pave. There you go. You could jack up the price all day long with it named Pave.
Nah.. you're paying for the name itself:
Roubaix Trademark -- $700k bill