Originally Posted by
Kapusta
Kid Rock?
How did you get there from "Space Horse" or "Cosmic Stallion"?
Edit: Not challenging you on this, but find the mental association fascinating.
I did not get there from the names of the bikes. I got there from All City's advertising where they state very plainly who they are and what they believe in.
Just like specialized and their brand recognition campaign based on Robert Egger giving both middle fingers.
It is interesting to note that there is no trace of that left on the Specialized website.