Ernesto sells off the biz
He is 88, so retirement is allowed.
of the eponymous brands that come to mind, what has been the observations? Others to add? Many don’t make it beyond the founders.
some return later.
Pinarello-
Eddy Merckx-
Gios-
Masi-
the last two are kind of special cases-
there are two Gios brands with different geographic control
the Masi brand spilt pretty early- with Alberto continuing in Europe with his signature and his father selling off the rights elsewhere.
should be noted that the last two have continued for a long time after the initial bisection.