Originally Posted by
juvela
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Fine job with the photos!
That should help readers to give information.
Maurice will be able to tell us what the M stands for.
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The m is for the proprietor of the shop, still in existence. His name is Mario Vaira and the shop website is here.
BICISPORT ? di Vaira Mario
The website doesn't make it obvious if they still make bikes, I kind of doubt it. They are located here
Bicisport of VAIRA Mario
Via Moffa di Lisio, 12
10064 Pinerolo (TO)
Phone: +39 0121 75 068