Strava does not export turn by turn cues. This was the case back in 2017/2018 anyway. The Elemnt does not have those built in. If you use Kamoot or Ride with GPS (created from Scratch) it will work. You can't try to back door it though by putting the Strava file through Kamoot or Ride with GPS. This video from GP Lama helped me. If this has been updated and someone else knows the trick, I'm all ears too!