Originally Posted by
ZHVelo
Why? Wouldn't it be better if they could offer their customers every bike possible?
Sure, they can't have every bike there to try, but in principle more choice = better. Not to mention, if a customer buys a bike without trying it first, they could offer the fitting service, possibly adjustment service to make the bike fit better.
No, I think only selling a few brands is just a gag on them from the big manufacturers.
Depends on the brand, some manufacturers won't let you sell their bikes with other brands. Some require upfront inventory purchases that can be tough for small shops. My LBS dropped a brand that they carried for years because they changed the requirements and it wasn't feasible for them.