Originally Posted by
ptle
Rival is better than Ultegra. The only reason you'd use Ultegra is because of your preference.
Also as long as the bike fits you well, that's a decent deal. A small dent in an aluminum frame usually isn't a problem. Just make sure it fits, and that the LBS isn't trying to push the bike on someone.
The bike fits...I looked at few bikes at the store, I was actually looking at 54 cm but after they had me sit on the bike and measured, they said I need a 56 cm. I also looked at a Gary Fisher (forgot the model), which they were willing to sell for 800, but the guy at the LBS shop told me the Fuji had the better components, and the dent is not a big deal and it was cheaper.