Originally Posted by
NesTea420
with my limited knowledge I asked the LBS person about Ultegra and why the fuji doesn't have it for this price range, and he told me that Rival is compare able to Ultegra and its the top of the line for SRAM.
Rival is the lowest end SRAM (at least it was, now they have Apex as well, not sure where that falls). Not saying its a bad group by any means, but the guy at the shop is just lying to you.