I think BLS are along the same lines as Mavic wheels. They aren't actually the best, but targeted sponsorship goes a long way to convincing the everyday consumer.
FWIW I used to use Toshi straps for maybe 4-5yrs. My long long legs made it a PITA to put the strap down into the second hole every time. I changed to skingrowsback straps and have never looked back. They're coming into their 4th season now and are holding up awesomely.
I was going to sell my Toshis but it looks like they could now be a collectors item and worth holding onto
