Originally Posted by
Leinster
They’re the biggest bike company in the world. It’s economies of scale writ large. They probably pay Shimano or Schwab’s a lot less per derailleur or tyre than most other manufacturers, and so can afford to price their product accordingly.
+1
Economies of scale.
I am not a huge Giant fan and a lot of people aren't but a lot of people associate smaller producers with better products. This isn't necessarily the case. If you can get what you need on a Shimano-equipped Giant for not a lot of $ then there's no shame in that! They're really great bikes! Don't listen to your buddies riding Euro brands rocking Campagnolo components, they're not better, just smaller and different.