Originally Posted by
diggida
I imagine a good chunk of helmet pricing is nothing more than fashion. We could all wear $10 shirts, but a lot of us don’t merely because we don’t like how they look on us, represent our self image, etc.
I imagine some of our "fashionable" comrades would refuse to drink (or would spit out) the world's best wine if was given to them wrapped in a brown paper bag from Walmart, and like it even less if it still had a price tag of 89¢/quart on the screw top bottle. Same goes for the cost conscious fashionable types who would reject perfumes as a gift (either as a giver or recipient) no matter what its aroma, if it was known to be sold by Walmart at $5 for a six pack. Advertising and promoting the High price tags are an essential component for marketing boutique items to those very concerned with the price tag making a fashion (or self esteem) statement about themselves.