What is BikeFriday in 2019?
An adventure/travel bike company? (New World Tourist, Llama, Pocket Rocket, Two'sday)
A city bike company? (pakiT)
A cargo bike company? (Haul-a-day)
A special needs bike company? (Bantam)
A fleet bike company? (OSATA)
An e-bike company?
Wait, you're telling me this little company is all of the above?
Okay, Mr./Ms./Gender-neutral-honorific-title Marketing Manager with basically no budget, how do you reach your target audience(s)?
Interesting to look at it that way.
Kid's bike company? If any can actually afford it?
I think all of their wheels fall in the 305 to 451 group. Mostly folders, although some that don't fold easily (OSATA/haul-a-day).
There is no reason why they couldn't make 700c sized bikes. Perhaps even selling them through a completely different marketing system, so few might even notice the cross-over.
Could they expand into the Rivendell market (which we all know also gets cash strapped this time of year). Perhaps even sell to Rivendell.
Yes, I know, brazing vs welding...
If they could get a solid pre-order, even if it is COD, they might be able to get the bank loans to do winter manufacturing.