Other alternates to Velox are Specialized, Schwalbe plastic rim tape (other brands are also available), Stans comes on a roll (this is Tesa 4289 tape), Kapton tape (super light, needs care to apply, but works fine for tubeless) and Gorilla tape also work, take your pick from what is locally available.
Have used most of these and they all work, some are for applications like tubeless, but if it works for tubless, it will works for tubes as well. Used to use Velox, but gave up with it a few years back, as it used to be super cheap, vs alternates, and lost that, also, I found it has a tendance to roll over itself if you hook it on a tire lever (more of a problem with narrow rims than wide which have become popular/common today) and is no good for tubeless.