Hmm, Garmin just bought Tacx. Smart trainers are already a big deal. They are going to be a bigger deal in the future. What we are seeing in Zwift now is only the tip of the iceberg of what it could become. Imagine Star Trek holodeck. Or closer to our time, imagine a 3D headset where bikes are all around you as you turn your head. I think that will be coming soon. Immersive riding/racing on zwift. It's only scratched the surface.