Originally Posted by
I-Like-To-Bike
..whatever benefits are gained by the PR campaign being run by a few individuals in its Urban Mobility Solutions division..
Presumably they thought it worthwhile to have an "urban mobility solutions" div., and corporate HQ almost certainly must have approved this "PR campaign", so they must expect some benefit to accrue from these non-car-sales directed activities. That's the topic of this thread so thanks for restating it.