Or, another wholesale bike shop supplier built wheelset..
they can be a good deal because all the parts are at the wholesalers cost..
In High summer a small busy shop , which has to survive over the winter from Summer's sales..
With a repair queue, other than a spoke replacement, may not have the time for a custom wheel rebuild , for a week,
so you may get, sold, as it has happened a wheel off a new bike on display,
or a basic repair wheel .... your fancy hub cut out of the wheel for you to mail home ....
.....