Yes. Apple does ok, and it's sort of like Windows, but that old Lumia was a nice phone, and I like Windows. What was their story?
They couldn't get enough traction to catch up app-wise to where people wanted to be, and so even larger companies like banks gave up. However, iOS still can't do things that Windows Phone could, like turn the screen off with a few-minute delay before locking. Or display a note on the home screen. They did eventually get around to showing the weather and a few other specific things, so at least they eventually caught up to where Microsoft was many years prior.
The app store was also not a blatant vehicle for microtransactions.