They've positioned themselves as a mid-priced value leader. They've entered the e-bike market in a big way as well. This model in particular is outrageously fun to ride: Bosch motor with 27.5+ tires. I demo'ed and literally could not stop riding it! With tires offering this much traction and comfort, it rivaled full suspension bikes. With higher battery capacity it would be a home run hit:
https://www.raleighusa.com/tokul-ie-141
They have a city bike model as well with a less powerful but very quiet Brose motor.
https://www.raleighusa.com/redux-ie-step-over
Their emphasis overall is on quality spec at a reasonable price. You won't find $16K flagship models weighing 15 lbs. with DuraAce Di2, carbon wheels, disc brakes and leaf spring comfort options.