Originally Posted by
jeirvine
I think Eddy really started it, riding a Masi disguised as a Peugeot in the 60's, then moving to an Italian team, working with Colnago, DeRosa, etc. That was I think what pushed exclusive Italian racing bikes into the spotlight more than anything.
What was the peak of riders riding bikes painted like their sponsors? I remember hearing something about how like a majority of the French riders in the peloton got their bikes from Cyfac at some point.