Originally Posted by
guachi
So SRAM bought PowerTap not even two years ago and are shelving their products?
SRAM has digested a lot of brands. Not all retain their own brand identity. Quarq, Zipp, and Rockshox are still there. Truvativ, I'm not sure how it relates, half of it is the same as the SRAM stuff. Avid brand is now down to only cable MTB brakes that have been the same for I don't know, fifteen years? Twenty? Sachs has disappeared as a brand and so have their gear hubs, but when it comes to derailleurs, I've got no idea where Sachs engineering left off and SRAM started... they still tout German engineering.
My employer is being acquired this year. No idea if the job will remain, much less what decals will be on the products next year. But some part of us will still be making the same kind of thing. I think most of us... we are not redundant within our buyer. Our present corporate history is shared between a WW2-vintage aerospace manufacturer and a tire company, and M&A are going on all the time.