Probably sponsorship.
The wheels are more alike than different. But, if a company is willing to give you cash and free wheels, that helps a team a lot.
That concept is at the heart of sports marketing:
- Athletes/teams need cash and will use whatever doesn’t make them slower if paid to do so...even if it’s not their preferred product.
- Fans see the athletes use the products and assume that the products made the athletes fast and maybe want to buy them.