Originally Posted by
thumpism
The traditional smartass answer is, "They lose money on every sale but they make up for it on volume."
I do not know the actual answer to your question, but congratulate your shop if they've figured it out. The internet did not exist when I was in shops but catalogs from places like Nashbar, Performance and REI did and they were a challenge even then.
For sure! It's a wild world out there!
I forgot to add they offer free installation on most purchases so makes me feel almost guilty buying stuff from them, having them slap it on at the same price Amazon charges me!
They did say they'd charge $10 to install hydro brakes because of the labor involved in cable shortening.....