Originally Posted by pdlamb

Drug side effects are an interesting example of "framing."

Positive framing: on average, statins work for 70% of users without any adverse effects. Note that holds independently for each of the five or six statins on the market. If your doctor thinks there's a good reason for you to take a statin, pick one, and there's a good chance you'll never see a side effect.

Negative framing: 30% of users of each statin experience undesirable, or even dangerous, side effects. Ooh, you might be one of them!

For myself, I've not experienced adverse drug effects of my statin, and I have no desire to experience another cardiac blockage that statins help to prevent. I read the sheaf of paper the hospital printed out for me on possible side effects, and if I ever do run into adverse effects, I'll happily work with my cardiologist and PCP to try another one.

YMMV.